How to deal with Unscheduled, Off-Peak Appointments?

Almost 99% of appointment service providers face the off-peak problem. Customers are less interested in beauty, health or sport services at certain times of day. Off-peak appointments are hard-to-sell and are also known as „slow” because their income producing capability is less intensive. What factors...

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3 + 1 problems with discounting and their antidotes

There’s a common and understandable question asked by local service providers, salon managers and coaches. “Anyway, why should I discount at all?” “Discounting means I earn less. It downgrades the image of my business. For coupons I get a lot of non-returning, often problematic customers....

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The one question every service provider should ask their customers

Before stepping into the deep waters of customer acquisition and retention, let me tell you how I became a returning customer at a hairdresser. It was a nice summer day. I looked at the mirror and decided to have a haircut. I called my regular hairdresser to set an appointment but had no luck –...

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4 Steps to Become a Discounting Expert

Last time I mentioned the squash court owner who found a right amount of discount to fill their unscheduled lunchtime gap. Most service providers aren’t in such an obvious situation. Unscheduled appointments tend to scatter more randomly around the whole day. There are four key things to look out...

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A Good Example of Pricing Local Services

There are more than 40,000 registered active service providers in the Beauty sector in the UK. If you're reading this, you're most likely one of them. That’s what one would call a though competition. Thousands of companies are fighting to provide hairdressing, nails, waxing or weight loss services...

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